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Sector Thesis·3 min read·Week 24

Beauty & Personal Care: How to Win Against Incumbents

India's beauty market will hit $20B by 2025. Incumbents own distribution. New entrants must own a specific customer segment deeply—not compete on shelf space.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#beauty-personal-care#competitive-strategy#india-consumer#dtc-brands

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Beauty & Personal Care: How to Win Against Incumbents · Aletheia Insights