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Sector Thesis·4 min read·Week 21

Hiring for Beauty: India's Playbook 2024

India's beauty market hits $22B by 2025, yet founder hiring remains ad-hoc. This guide maps when to hire, who first, and equity math for D2C and distribution plays.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#beauty-personal-care#hiring-strategy#early-stage-startups#india-market

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Hiring for Beauty: India's Playbook 2024 · Aletheia Insights