Beauty Founders: Why Your Success Feels Fraudulent
Beauty & Personal Care founders in India systematically underestimate their competitive moat. Impostor syndrome stems from comparing against global brands, not local reality. The India Stack has shifted unit economics so dramatically that old metrics are misleading.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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