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Sector Thesis·4 min read·Week 24

Beauty Brands Need 65% Gross Margins to Survive India

India's beauty market is Rs 60,000 crore but crowded. Profitability requires 65%+ gross margins, sub-15% CAC-to-LTV ratio, and ruthless inventory discipline. Most brands fail on the third metric.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#beauty-personal-care#unit-economics#india-startups#profitability

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Beauty Brands Need 65% Gross Margins to Survive India · Aletheia Insights