Niche to Broad: How Beauty Brands Scale Without Losing Edge
India's beauty market rewards specificity first, then scale. Winners start narrow—solving one problem deeply—then expand horizontally using data, not intuition. Broad-first strategies fail because distribution costs kill unit economics before reach pays off.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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