Scaling Beauty: When Anxiety Becomes Your Biggest Competitor
The Indian beauty market grew 11% to $20B in 2023. Founders scaling here hit a predictable anxiety wall around ₹50-100 crore revenue. Pattern recognition saves you from costly mistakes.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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