B2B vs B2C in Indian blockchain: unit economics reality
B2C crypto in India faces 18-24 month customer acquisition cycles and high churn. B2B blockchain plays—supply chain, settlements, compliance—compress sales cycles to 3-6 months with 40%+ gross margins. The India Stack timing favors regulated B2B, not retail speculation.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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