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Sector Thesis·3 min read·Week 20

Blockchain in India: D2C fails where channels win

D2C blockchain platforms in India face a structural problem: users need onboarding, KYC friction, and phone-based wallets work better through trusted intermediaries. Channel distribution costs 40% less and moves 3x faster for Web3 adoption here.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#blockchain#web3#india-distribution#unit-economics

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Blockchain in India: D2C fails where channels win · Aletheia Insights