Blockchain in India: D2C fails where channels win
D2C blockchain platforms in India face a structural problem: users need onboarding, KYC friction, and phone-based wallets work better through trusted intermediaries. Channel distribution costs 40% less and moves 3x faster for Web3 adoption here.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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