Blockchain in India: Direct Products Lose to Embedded Adoption
Direct blockchain products have failed to scale in India despite hype. Embedded blockchain—hidden inside payments, lending, and supply chain platforms—is where real adoption happens. Distribution always beats brand in infrastructure layers.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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