Carbon Tech in India: B2B Wins, B2C Loses
B2C carbon offsetting in India faces impossible unit economics and behavioral friction. B2B carbon accounting—serving manufacturers and exporters—has real margins and regulatory tailwinds. The path forward isn't voluntary consumer behavior. It's mandatory corporate compliance.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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