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Sector Thesis·4 min read·Week 3

Carbon Tech's B2C Problem: Why Virality Fails in India

Carbon tech startups in India are chasing B2C growth loops that don't exist yet. Voluntary carbon markets are still immature. The real play is B2B-to-consumer, not direct virality.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#carbon-markets#b2c-growth#india-startups#voluntary-carbon-credits

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Carbon Tech's B2C Problem: Why Virality Fails in India · Aletheia Insights