Carbon Tech in India: Why D2C Fails, Channel Wins
Direct-to-consumer carbon offset platforms struggle in India because they compete on trust, not convenience. Channel-based distribution through existing energy retailers, ESCOs, and corporate sustainability vendors wins on speed and credibility. The math favors intermediaries until carbon markets mature.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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