Carbon Tech in India: Direct Brand or Embedded Play?
India's carbon accounting market is fragmenting between standalone platforms and embedded solutions. Direct-to-customer carbon tech struggles with unit economics. Embedded models in enterprise software win faster in India's B2B stack.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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