Why CleanTech Pricing Fails in India (And How to Fix It)
CleanTech companies in India price like they're selling to Europe. Willingness-to-pay benchmarks are 40-60% lower. Freemium models hide the real problem: you need anchored pricing from day one, not discounting later.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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