Why Climate FinTech B2C Growth Stalls in India
Climate FinTech apps in India struggle to build viral loops. Consumer willingness to pay for sustainability is low. Growth requires embedding carbon accounting into existing financial behavior, not creating new habits.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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