B2B SaaS for Cloud Kitchens: ICP, Sales, Pricing Playbook
Cloud kitchens in India operate on 15-18% margins, half that of standalone restaurants. B2B SaaS targeting them must solve unit economics, not vanity metrics. Here's the exact ICP, sales motion, and expansion strategy that works.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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