Cloud Kitchen Founders Lose Identity in Acquisitions
Cloud kitchen founders face existential shifts when acquired or pivoting. The operator becomes a unit economics manager. The vision—hyper-local, margins, speed—gets absorbed into aggregator logistics. What remains is spreadsheet discipline.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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