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Sector Thesis·3 min read·Week 23

Cloud Kitchens: Why India's SaaS Play Beats Marketplace

India's cloud kitchen market chose the wrong model. Marketplace aggregation (Swiggy, Zomato) captured unit economics. But the real moat belongs to the infrastructure layer—SaaS for ghost kitchens. We're seeing early proof in operational software, not delivery.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#cloud-kitchens#saas#marketplace-model#india-startup

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Cloud Kitchens: Why India's SaaS Play Beats Marketplace · Aletheia Insights