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Sector Thesis·3 min read·Week 22

Cloud Kitchens: Why Niche Wins Before Scale

Horizontal cloud kitchen platforms in India are burning cash at 60-70% CAC ratios. Winners are building defensible niches first—specific cuisines, delivery zones, or price bands—before expanding. The path to unicorn is narrow: own one segment completely, then move.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Cloud Kitchens: Why Niche Wins Before Scale · Aletheia Insights