Why Cloud Kitchen Founders Ignore Exit Signals
Cloud kitchen founders in India are trapped in sunk-cost psychology despite clear market signals. Unit economics broke in 2023. Yet most founders resist pivoting. Understanding this trap matters for investors.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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