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Sector Thesis·4 min read·Week 2

Cloud Kitchens Need PLG, Not Just Delivery Speed

Cloud kitchens in India are stuck in unit economics hell. A product-led growth model—free tiers, conversion triggers tied to UPI—can fix this. The winning move is making the product work before asking for capital.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#cloud-kitchens#product-led-growth#india-stack#unit-economics

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Cloud Kitchens Need PLG, Not Just Delivery Speed · Aletheia Insights