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Sector Thesis·4 min read·Week 20

Cloud Kitchens: Why Product Obsession Kills Unit Economics

Cloud kitchen founders in India are over-engineering menus, equipment, and operations before finding product-market fit. This perfectionism destroys unit economics when demand is still uncertain and labor costs are rising 12-15% annually.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#cloud-kitchens#unit-economics#india-startups#early-stage-investing

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Cloud Kitchens: Why Product Obsession Kills Unit Economics · Aletheia Insights