Co-working Tech: Why D2C Fails in India's Fragmented Market
D2C co-working tech startups in India face unit economics collapse without channel partners. Channel distribution through real estate brokers, property managers, and corporate procurement teams reduces CAC by 60-70% but demands sacrifice of brand control. The infrastructure fragmentation across Tier 2-3 cities makes direct sales untenable.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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