Coworking Tech: Direct Product or Embedded Play?
India's coworking market hit ₹6,500 crore in 2023. The winning tech play isn't a standalone app—it's embedded in existing operator platforms. Distribution wins when operators already own the customer relationship.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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