Why Co-working Tech Founders Keep Missing Distribution
Co-working tech in India obsesses over B2C apps and direct operator sales. They miss that distribution flows through unorganized real estate brokers, bank relationship managers, and local municipal networks. The winners won't build better software—they'll build better broker incentives.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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