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Sector Thesis·4 min read·Week 35

When Your Co-working Startup Pivots: Identity Dies First

India's co-working tech founders face an identity crisis during pivots and acquisitions. The sector's core—managing shared space—is being automated away. What founders built their identity around may not survive the next 18 months.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#co-working-tech#founder-identity#india-stack#sector-pivots

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When Your Co-working Startup Pivots: Identity Dies First · Aletheia Insights