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Sector Thesis·4 min read·Week 26

Cold Chain SaaS in India: B2B Playbook Beyond the Hype

India's cold chain market loses ₹44,000 crore annually to spoilage. B2B SaaS operators targeting this sector need precise ICP definition, direct sales motion, and unit economics that survive rural logistics. This playbook cuts through operator assumptions.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#cold-chain-logistics#b2b-saas#india-ops#3pl-logistics

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Cold Chain SaaS in India: B2B Playbook Beyond the Hype · Aletheia Insights