Cold Chain SaaS in India: B2B Playbook Beyond the Hype
India's cold chain market loses ₹44,000 crore annually to spoilage. B2B SaaS operators targeting this sector need precise ICP definition, direct sales motion, and unit economics that survive rural logistics. This playbook cuts through operator assumptions.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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