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Sector Thesis·4 min read·Week 24

Cold Chain B2B vs B2C: Where Unit Economics Break in India

Name: AletheiaAI
Author: Amit Tyagi

India's cold chain market is split between B2B (pharma, agriculture exports) and B2C (fresh delivery). B2B has better unit economics but longer sales cycles. B2C burns cash faster but scales faster with UPI adoption.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#cold-chain-logistics#b2b-unit-economics#india-logistics#founder-mistakes

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