Cold Chain's B2C Growth Loop: How India's Logistics Became Viral
Cold chain logistics in India isn't just infrastructure—it's a consumer growth engine. UPI-enabled direct-to-consumer models are creating viral loops where one refrigerated delivery drives three more. The sector is moving from B2B commodity to B2C habit.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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