API-First vs Vertical: Who Wins Community Commerce?
Community commerce in India is splitting into two paths: API infrastructure plays and vertical applications. API-first wins when fragmentation is high and switching costs are low. Verticals win when customer concentration and trust matter more than reach.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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