Community Commerce B2B SaaS: India's Playbook
Community commerce—group buying, hyperlocal networks, social selling—is a $2B+ annual opportunity in India. B2B SaaS vendors enabling this layer face a narrow ICP, long sales cycles, and unit economics that demand clarity. This playbook defines who buys, how to sell, and what pricing works.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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