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Sector Thesis·4 min read·Week 22

Community Commerce in India: B2B Wins, B2C Bleeds

Community commerce in India splits into two radically different economics. B2B (seller networks, wholesale aggregation) shows 3-4x better unit economics than B2C (consumer groups, resale networks). The difference isn't strategy—it's structural.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#community-commerce#b2b-vs-b2c#unit-economics#india-saas

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Community Commerce in India: B2B Wins, B2C Bleeds · Aletheia Insights