Community Commerce: India's 3x Growth Loop is Now Live
Community commerce in India is hitting a growth inflection driven by WhatsApp groups, UPI rails, and creator networks. Unlike marketplace models, these networks compound at 1.5-2.5x viral coefficient because social trust replaces search friction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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