Why Community Commerce Cofounders Fight (And How To Survive)
Community commerce in India faces a specific cofounder conflict: trust-vs-scale. One wants deep relationships. The other wants unit economics. Both are right. Understanding this split before it breaks your company is non-negotiable.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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