Community Commerce: Trust Networks Beat Algorithms in India
Community commerce in India is growing 3x faster than traditional e-commerce. Success depends on embedding trust, not building platforms. WhatsApp groups and local influencers move inventory faster than paid ads.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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