Community Commerce: D2C Costs vs Channel Trade-offs in India
Community commerce in India faces a binary: direct-to-consumer logistics or marketplace/agent channels. D2C works only in 6-8 metro clusters today. Channel distribution is slower but capital-efficient for tier 2+.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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