Year 1 Habits That Wreck Community Commerce Startups
Community commerce startups in India face a silent killer: operational choices made in month 1–6 that calcify into structural debt by month 18. Three specific habits—poor seller data hygiene, misaligned inventory incentives, and premature geographic scaling—compound quietly until unit economics break irreversibly.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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