Community Commerce First 10: Who Hires, What Breaks
Community commerce in India needs obsessive unit economists, not generalists. Your first 10 hires determine if you scale profitably or collapse. Early equity mistakes and wrong culture pillars cost founders 18-24 months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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