Community Commerce: India's Network Effect Math
Community commerce in India works differently than Western social commerce. The network effect emerges from supply scarcity, not demand surplus. Success depends on hitting 500-1000 active sellers per geography before scaling.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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