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Sector Thesis·4 min read·Week 23

Community Commerce in India: Who to Partner With

Community commerce—selling through WhatsApp groups, Discord servers, and local networks—is growing 40% YoY in India. Success depends entirely on partnership choices. We map which partners work, which don't, and why timing matters.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#community-commerce#partnership-strategy#india-stack#early-stage-funding

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Community Commerce in India: Who to Partner With · Aletheia Insights