Why Community Commerce Founders Ignore Exit Signals
Community commerce in India attracted $200M+ in 2021-2022. Yet founders kept shipping when unit economics broke. The psychology of sunk costs explains why data doesn't change decisions.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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