Why Community Commerce Pricing Fails in India
Community commerce platforms in India chase user volume over unit economics. Freemium models collapse when willingness-to-pay sits below ₹50/month. Successful pricing requires anchoring to existing local commerce habits, not Western SaaS playbooks.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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