Construction Tech in India: D2C Fails, Channel Wins
D2C construction tech startups in India face structural barriers: fragmented buyer base, trust-dependent sales, and cash flow mismatches. Channel distribution through dealers, contractors, and material suppliers outpaces direct models by 3-4x in adoption velocity.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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