B2B SaaS for Creators: India's $2B Playbook
India has 380 million content creators but fragmented tooling. B2B SaaS serving this sector must target tier-2 creators (₹50K–₹500K monthly revenue), solve discovery and monetization, and expand through creator networks. Unit economics work only at ₹999–₹2,999 ARR.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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