Creator Economy B2B: Why Sales Cycles Stretch to 8 Months in India
Creator economy platforms targeting Indian SMBs face 8-month sales cycles, fragmented champion identity, and ₹2-5L average deal sizes. Distribution, not product, is the real moat. Enterprise motion requires founder-led sales until ₹50Cr ARR.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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