Why Creator Exits Fail: Distribution Channels Founders Miss
India's creator economy grew 45% YoY, but 70% of creators earn under ₹50K monthly. Distribution remains fragmented. Founders chase YouTube and Instagram while missing high-velocity channels like WhatsApp Communities and vernacular SMS aggregators that move cash faster.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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