Creator Economy PMF in India: Real Signals vs. Noise
India's creator economy crossed ₹14,000 crores in 2023. Most founders mistake audience growth for product-market fit. Real PMF shows up in creator retention, not follower counts.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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