Creator Economy In India: The Unit Economics That Actually Work
India's creator economy crossed ₹2,300 crore in 2023. Most platforms chase creators, not creators' profitability. The path forward requires fixing unit economics: creator payout ratios, content moderation costs, and payment infrastructure fees must compress simultaneously.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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