Why Indian creators stay: retention beats growth
Indian creator platforms split into two camps: acquisition-obsessed (unsustainable) and retention-focused (profitable). The math favors retention. Data shows 60% creator churn annually in growth-led platforms versus 15% in retention-led ones.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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