Vertical Wins in India's Creator Economy. Here's Why.
Horizontal creator platforms like YouTube dominate globally but struggle in India. Vertical plays—focused on specific creator types or content categories—capture value faster. India's creator economics reward depth over breadth right now.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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